Course Overview
The Digital Marketing Mastery course is a 12-week program designed to provide a comprehensive understanding of digital marketing. From foundational knowledge to advanced techniques, this course equips participants with practical skills to build, manage, and optimize digital campaigns for businesses of any size.
Who Is This Course For?
- Beginners: Learn digital marketing from scratch.
- Entrepreneurs: Promote your business online effectively.
- Marketing Professionals: Enhance your digital skills.
- Freelancers: Start offering digital marketing services.
Course Duration:
12 Weeks (3 hours per week)
Course Curriculum:
Week 1–2: Digital Marketing Fundamentals
- Introduction to Digital Marketing Channels
- Understanding Consumer Behavior Online
- Basics of Branding and Positioning
Week 3–4: Search Engine Optimization (SEO)
- Keyword Research and On-Page SEO
- Off-Page SEO and Link Building
- Tools: Google Search Console, SEMrush
Week 5–6: Social Media Marketing
- Social Media Platforms Overview (Facebook, Instagram, LinkedIn)
- Creating Engaging Content
- Social Media Advertising Best Practices
Week 7–8: Pay-Per-Click Advertising (PPC)
- Setting Up Google Ads Campaigns
- Budgeting and Bidding Strategies
- Optimizing Ads for Conversions
Week 9: Content Marketing
- Content Strategy and Planning
- Blog Writing and Video Marketing
- Tools: Canva, Grammarly
Week 10: Email Marketing
- Building and Segmenting Email Lists
- Designing High-Converting Campaigns
- Automation Tools: Mailchimp, ActiveCampaign
Week 11: Analytics and Reporting
- Introduction to Google Analytics
- Measuring Campaign Performance
- Generating Actionable Insights
Week 12: Capstone Project
- Develop a Full Digital Marketing Plan for a Business
- Presenting the Strategy
